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Academy Xi

Social Media Marketing Strategy & Execution: Professional Certificate

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Unlock the expertise to drive significant, measurable brand growth. Gain comprehensive mastery of end-to-end social media marketing strategy and execution. You'll be fully empowered to design, lead, and optimise high-impact, data-driven campaigns that cement your authority in the industry.

Powered by Academy Xi
  • 6 months access, 60-80 hours
  • No prerequisites
  • Up to twelve 1:1 mentor sessions
  • Digital Skills Masterclass Program

Self-paced, Study from $126.92 per week

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Social Media Marketing Strategy & Execution: Professional Certificate

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    Per Week:

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    • Pay in 26 weekly instalments

    • Total course cost: $3,500.00

    • Set-up fee $200

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Social Media Marketing Strategy & Execution: Professional Certificate
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Subscription model for all Professional Certificate courses

Academy Xi students now have the option to subscribe to our entire range of Professional Certificate courses across all our portfolios for a monthly fee. Use this as a way to gain a wider digital skillset and give yourself an advantage as you compete for roles in the ever-changing employment landscape.

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Why choose this course?

No prerequisites or previous experience required


Kickstart your learning journey today, no matter your experience level. This course eases you in, builds your confidence, and helps you get up to speed quickly.


Flexible and self-paced

With 6 months of access, the speed at which you tackle online course content is up to you. Study at your own pace and fit learning into your busy lifestyle.

Created for Upskillers

Our Professional Certificate courses help you strengthen your career with in-demand skills, opening doors to better opportunities, higher earning potential, and long-term growth.

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Course breakdown

What your curriculum looks like

Upskill in Social Media Marketing within 6 months. You’ll work through interactive online course content at your own pace, and have the support of an industry mentor when you need it.

Social Media Marketing Strategy & Execution: Professional Certificate

Module 1
What is Social Media Marketing

Recommended: 6-8 hours per module

Develop a foundational understanding of what social media is and why it’s important in the overall marketing mix.

  • What is Social Media Marketing 
  • Benefits of Social Media Marketing 
  • Overview of course projects
Module 2
Social Media platforms

Recommended: 6-8 hours per module

Understand the key platforms that make up today’s social media landscape, exploring their content types and audiences.

  • Overview of key platforms, content types and audiences 
  • Facebook, Instagram, TikTok, YouTube, LinkedIn, Reddit, Pinterest, Snapchat and Twitter
Module 3
Social Media strategy: Organic vs paid

Recognise the difference between using paid and organic social media, and how choosing one or the other will impact the strategy you set.

  • The basics of digital advertising
  • The difference between organic and paid social media
  • Ad placements on socials / where to place your ad
Module 4
Social Media strategy: Goals & content

Understand how to set SMART goals and define an audience for a Social Media Marketing strategy.

  • Setting SMART goals
  • Defining content pillars 
  • The purpose of social
Module 6
Increasing engagement and driving sales

Learn how to bring a strategic approach to driving engagement and sales.

  • What makes your audience like and share
  • Different types of audience motivations on socials
  • Strategies that drive engagement 
  • Best platforms to use when selling on social media
  • Social selling techniques and strategies
5/ modules
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Payment Options

Week to week
Pay as you go
Pay in $200.00 today & then over 26 instalments
$126.92 Weekly
Total course cost: $3,500.00
Pay Upfront
$3,500.00
Full course breakdown
TBD

Need more details about Social Media Marketing Strategy & Execution courses?

The course guides contain everything you need to know about Social Media Marketing Strategy & Execution courses, including…

  • Topics covered
  • How you’ll learn
  • Course outcomes and more!

Why study Social Media Marketing Strategy & Execution at Academy Xi?

  • Portfolio & career
  • Mentoring and support
    • Dual focus: Strategy + execution

      Develop a comprehensive strategy and the technical skills needed to execute it. Create context-specific content, schedule calendars and measure success.
    • In-demand Skills

      Get to grips with paid and organic marketing, as well as the most popular social platforms like Facebook, Instagram, TikTok and LinkedIn. Pick up industry tools like Canva, Ad Mockups, Google Analytics and URL Builder.
    • Build a unique portfolio

      Develop a Social Media Marketing strategy and content for your current employer, small business, or even a brand you’re passionate about.
    • Bring your own project

      Develop a social media marketing strategy and content for your current employer, small business, or even a brand you’re passionate about.
    • 1:1 mentoring

      Book up to twelve 1:1 mentoring sessions to discuss course material, consult about project decisions and ask questions.
    • Exclusive Masterclass program

      Access a monthly webinar program designed specifically for our self-paced learners. Learn critical digital skills from industry experts, grow your network, and get advice from graduates now working in the field.
    The flexibility of learning online meant I could juggle my existing role with my studies. We had our classes every Monday evening and there were fixed deadlines for coursework submissions and presentations. I’m definitely somebody who likes a deadline to stay on track.
    Rati M., Marketing Coordinator
    AXI Graduate, Business & Leadership
    My previous degree was very general. I knew that I wanted to work in communications and I am passionate about content creation and imagery, but I was after a substantial training experience where I could walk away with specific knowledge and skills. Something distinct. Digital Marketing felt like the perfect fit.
    Imogen A., Campaign Manager
    AXI Graduate, Business & Leadership

    Frequently Asked Questions

    What is Social Media Marketing?

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    Social Media Marketing is the practice of leveraging social media to promote brands, goods and services. Businesses of every kind use social channels to strike up conversations about a brand, attract followers and boost website traffic. 

    The key to successful Social Media Marketing isn’t just increasing activity on social channels. Instead, Social Media Marketers will devise a content strategy that’s designed to encapsulate an audience, build interest in a brand and turn ‘likes’ into sales.

    What is the difference between Advanced Certificate, Professional Certificate & Foundational Certificate courses?

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    Academy XI’s online courses come in three formats. Whatever your learning style, work schedule, or level of support you need, Academy XI has you covered.

    To choose the right course format, start with your career goals:

    • Are you studying to transform your career? Academy XI’s ADVANCED CERTIFICATE courses give you up-to-date industry skills and set you up to graduate job-ready, with a built-in Career Support Program.
    • Want to complement your existing skill set? Academy XI’s PROFESSIONAL CERTIFICATE courses help you grow your expertise in a social, supported environment.
    • Just want the fundamentals? Explore at your own pace with Academy XI’s FOUNDATIONAL CERTIFICATE courses.

    How will I learn at Academy Xi?

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    In this course you’ll experience our ‘flipped classroom’ style of learning, where students cover course content independently and at their own pace, before coming together to discuss concepts, ask questions and collaborate with mentor support. You’ll learn through a combination of:

    • Readings
    • Pre-recorded videos
    • Regular live sessions with your mentor and peers
    • 1:1 sessions with your mentor
    • Hands-on activities and practical project work
    • Q&A via chat and discussion boards